Newsweek Partners with The Goodness Company for Special Medical Tourism Leaders Showcase Advertising Supplement

The Goodness Company, CEO Patrick Goodness develops medical tourism article for supplement, “The Future of American Healthcare Will be Found in the Caribbean and Latin America.”

SAN JOSE, Costa Rica – The Goodness Company, a leader in medical tourism and international health care marketing with offices in the U.S. and Latin America, is proud to announce its partnership with Newsweek for a special advertising supplement featuring advertising from innovative healthcare organizations that are leading the way in global medical tourism. This supplement will be published in the October 15, 2012 issue of Newsweek to Newsweek subscribers.  The supplement will also be available on newsstands in the top twenty major metropolitan markets throughout the U.S.

Nearly 50 million Americans live without health insurance.  As affordable medical care in the U.S. becomes more difficult to afford, the prospect of traveling abroad for high-quality, low-cost medical care has dramatically increased in popularity within recent years. Americans routinely save 50 to 80 percent over standard U.S. prices on medical and dental procedures performed by world-renowned doctors in leading medical tourism destinations.

“As the most recognized global medical tourism marketing agency in the world, we are thrilled to partner with Newsweek for this special medical tourism advertising supplement.  Our goal is to showcase leading international hospitals and healthcare organizations that are making a difference in the medical tourism industry.  We want readers to learn about and consider the many excellent destinations to plan a medical vacation,” said Patrick Goodness, CEO of The Goodness Company. “Since many Americans are unfamiliar with the concept of medical tourism, now is the time to educate them about the tremendous benefits they can realize by seeking medical care beyond U.S. borders. Huge savings is just the start.  Many leading international hospitals provide warm, personalized care in state of the art medical facilities that outshine most American hospitals and medical centers.  Many international medical providers are showing their American patients the meaning of world-class health care.”

In Goodness’ article entitled, “The Future of American Healthcare Will be Found in the Caribbean and Latin America,” he describes the explosive growth of the medical tourism industry and the positive impact it has had on healthcare providers who are pioneering efforts to create a better patient experience for their American customers. Goodness explains that international patients often find that the healthcare they receive in foreign hospitals meets or exceeds the quality of healthcare they have received in the U.S.

“It’s a win-win situation,” added Goodness. “Americans that travel outside of the U.S. for more affordable medical care realize substantial savings on their medical or dental procedures over U.S. prices.  Many medical tourists extend their stay and enjoy a relaxing vacation in a beautiful foreign country. Most reputable international healthcare providers work diligently to ensure that their American patients receive the highest-quality medical care and feel safe and “at home” even they are while away from home.”

“It’s time that Americans began shopping for their healthcare that same way they shop for most everything else.  When we cannot find affordable, quality healthcare in the U.S., we need to be willing to look outside our borders to find it. It’s only through expanded choice that America will accomplish real, lasting change and eventually repair our damaged healthcare system”

Advertisers in the Newsweek special medical tourism leaders advertising supplement include the following:

  • Almater Hospital: Mexicali, Mexico
  • Bahamas Medical Center: Nassau, Bahamas
  • Costa Rica Dental Team: San Jose, Costa Rica
  • New You Smile Center: San Antonio, Texas
  • Dr. Jaime Zapata: Cali, Colombia
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PATRICK GOODNESS SPEAKs AT THE WORLD MEDICAL TOURISM & GLOBAL HEALTHCARE CONGRESS

November 2012: San Jose, Costa Rica:  Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, delivered a lecture at the World Medical Tourism Congress in Fort Lauderdale, FL. on October 24, 2012.

Goodness, recognized as the leading voice in global healthcare and medical tourism marketing was rated as one of the top three speakers at the 2011 Medical Tourism Association congress in Chicago.  Goodness returned to deliver a lecture on the Power of Public Relations in Global Healthcare Marketing.  Goodness was joined by thought leaders from American Express, Google, Yahoo! and many others.

Cristina Cardona, Global Congress Manager for the Medical Tourism Association commented on their interest in having Goodness return to address the Medical Tourism Association congress.  “We are very pleased to welcome back Patrick Goodness, CEO of The Goodness Company for the 5th World Medical Tourism and Global Healthcare Congress.  Mr. Goodness was rated one of the top three best speakers in 2011.  His session was absolutely packed with attendees who wanted to learn about the future of Medical Tourism Marketing.  We received incredibly positive feedback from all attendees who left Patrick’s workshop inspired and excited to develop successful marketing and social media strategies with their companies.  Based on the unanimous positive feedback we received, we were thrilled to invite Patrick back in 2012, to share his marketing and public relations expertise and provide critical insight on how to create successful marketing strategies to secure a competitive edge in the medical tourism and global healthcare industry,” said Cardona.

Goodness, an internationally recognized expert in global healthcare marketing lectures at healthcare events and global medical tourism forums around the world.  Recent lectures include:

  • PROMED Medical Travel International Business Summit; San Jose, Costa Rica
  • International Congress on Regenerative and Stem Cell Medicine; Hollywood, Florida.
  • MedeSalud Medical Tourism Congress; Medellin, Colombia
  • Global Medical Tourism Forum; Puerto Vallarta, Mexico and many more.

As CEO of The Goodness Company, Goodness has executed healthcare marketing projects in more than 45 countries on five continents, with experience in global healthcare marketing, advertising, public relations, and event management.  “The key to our success is our international team of healthcare marketing professionals that understand how to provide critical strategic planning services to position our clients for success in a competitive global environment.  No other healthcare marketing agency can match our time-tested, hands-on experience and our passion to develop powerful marketing concepts that drive results” says Goodness.

“Our multi-cultural, multi-national experience, paired with our creative approach to global healthcare and medical tourism marketing makes The Goodness Company the clear choice for organizations seeking an effective healthcare marketing partner,” says Goodness.

Goodness has been published in regional and national newspapers, magazines and online media including the New York Times, Dallas Morning News, Chicago Tribune, Newsweek, US News & World Report and more. Goodness is a marketing consultant with Fox Business News, CNN and CBS and is a contributing author of Achieving Customer Mindshare Through Advertising (2007: Aspatore Books) His most recent article entitled “Why The Future of American Healthcare will be Found in Latin American & the Caribbean” was published October 15, 2012 in Newsweek magazine.

Goodness was pleased to return to the World Medical Tourism & Global Healthcare Congress to consult with top international hospitals and medical tourism companies to network and build strong relationships with key industry partners.

For more information about The Goodness Company: Medical Tourism Marketing, please visit www.medicaltourismmarketing.com

The Goodness Company Launches Medical Tourism Marketing Website

Recognized as global leaders in medical tourism and international healthcare marketing, The Goodness Company, with offices in the US and Latin America has launched a new website to build awareness of their global medical tourism marketing services.  The new website, www.MedicalTourismMarketing.com highlights the company’s work in the medical travel market with clients in Costa Rica, Mexico, Colombia, the Bahamas, Nicaragua, Canada, Europe, Asia and the United States.

“To succeed in the medical tourism marketplace, healthcare providers must understand and begin marketing directly to the consumer patient marketplace.  Hospitals, clinics, doctors, dentists, medical tourism facilitators and even hospitality organizations must develop clear, effective marketing strategies to target the patient decision-maker,” says Patrick Goodness, CEO of The Goodness Company. “The most successful companies will be the ones who know how to effectively brand their organization, and communicate their unique selling proposition to the right market, at the right time.  The Goodness Company is uniquely positioned to help healthcare providers develop winning marketing strategies and implement them to drive results.”

“The entire team at The Goodness Company is comprised of true healthcare marketing professionals,” says Mike Lomax, president of Costa Rica Dental Team.  “They understand the market and what it takes to drive results. Our new website and marketing efforts often deliver multiple leads per day. At the end of the day, it comes down to one thing…trust. Trust is never given. It is earned. I trust The Goodness Company to handle all of our marketing needs, because they have earned it.  Honesty, integrity and results. The Goodness Company gets high marks for all three.”

Medical Tourism Marketing

The Goodness Company has experience in developing medical travel marketing efforts for medical tourism clusters, hospitals, medical centers, cosmetic surgery centers, bariatric weight loss programs and dental clinics around the globe.  In an industry where experience matters, The Goodness Company has more hands-on experience building medical tourism marketing efforts than any other agency in the world.

Dental Tourism Marketing

Dental tourism has become the front-runner in the medical tourism industry, accounting for more than half of all global medical tourism revenues.  All around the world, dental practices are waking up to the incredible potential of dental tourism.  The Goodness Company’s clients…small practices and large dental clinics alike are routinely earning $2 Million to $6 Million every year in dental tourism revenues.  Succeeding in dental tourism is more than low rates and cheap vacations. Successful medical marketing communicates quality, confidence and security in the framework of a personal relationship.  The Goodness Company understands the dynamics of successful dental tourism marketing.  Discover how The Goodness Company transforms dental practices into global leaders in dental tourism.

Medical Cluster Marketing

Nations, cities or regions seeking to position themselves as global medical tourism destinations rely on The Goodness Company for results.  The Goodness Company is a recognized leader in the development of critical branding and marketing strategy to guide medical tourism clusters to success.  From the very first meeting to the launch of your brand, web site and strategic marketing campaign, The Goodness Company has the experience to position nations, cities and regions as global medical tourism destinations.

The Goodness Company, in partnership with the Medical Tourism Association offers an extensive network of leading healthcare and medical tourism consultants to guide your cluster and cluster members to success.

Available Training and Consulting:

  • Introduction to Medical Tourism
  • International Patient Department Consultation
  • Medical Tourism Training
  • Customer Service Skills
  • Cross-Cultural Training
  • Hospitality Training & Package Development
  • Medical Insurance Billing
  • Understanding the American Medical Tourist

Medical Tourism Marketing Services:

Trusted by more medical tourism professionals than any other agency, The Goodness Company is the world’s leading authority on marketing services for global medical tourism, international healthcare and international treatment abroad.   The Goodness Company offers the following healthcare marketing services:

  • Branding
  • Marketing Consultation
  • Marketing Plans
  • Web Site Development
  • Public Relations
  • Social Media Marketing
  • Radio & TV Advertising
  • Video Marketing
  • Internet Marketing/SEO/PPC

For more information about The Goodness Company and their results-driven medical tourism and healthcare marketing, please visit the company’s new website at www.MedicalTourismMarketing.com

Patrick Goodness to speak at the 5th World Medical Tourism & Global Healthcare Congress

West Palm Beach: The 5th Annual World Medical Tourism & Global Health Congress sponsored by the Medical Tourism Association will be held in Fort Lauderdale, FL. October 24-26th 2012.

The Medical Tourism Association has announced the preliminary list of speakers for the event, who will share their expertise and insights about cutting edge business practices in different aspects of the global healthcare industry.

Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, who was rated as one of the top 3 speakers at the 2011 Chicago Medical Tourism Association congress, will return to deliver a lecture on Global Healthcare Marketing.  Goodness will be joined by Breckon Jones, Director of Health & Benefits with American Express, John Casey, Director of International Benefits from Google, Kevin McCarty, President of the National Association of Insurance Commissioners (NAIC), Peter Carmel, President of the American Medical Association (AMA), Bernie Knobbe, Sr. Director, Global Benefits, Yahoo! and many others.

Cristina Cardona, Global Congress Manager for the Medical Tourism Association commented on their interest in having Goodness return to address the Medical Tourism Association congress.  “For the 5th World Medical Tourism and Global Healthcare Congress, we are very pleased to welcome back Patrick Goodness, CEO of The Goodness Company.  Mr. Goodness was rated one of the top three best speakers in 2011.  His session was absolutely packed with attendees who wanted to learn about the future of Medical Tourism Marketing.  We received incredibly positive feedback from all attendees who left Patrick’s workshop inspired and excited to develop successful marketing and social media strategies with their companies.  Based on the unanimous positive feedback we received, we are thrilled to invite Patrick back in 2012, to share his marketing and public relations expertise and provide critical insight on how to create successful marketing strategies to secure a competitive edge in the medical tourism and global healthcare industry,” said Cardona.

Goodness, an internationally recognized expert in global healthcare marketing recently lectured on Healthcare Relationship Marketing April 23, 2012 at the PROMED Medical Travel International Business Summit in San Jose, Costa Rica and will address the 4th Annual International Congress on Regenerative and Stem Cell Medicine, May 3, 2012 at the Westin Diplomat in Hollywood, Florida.

As CEO of The Goodness Company, Goodness has executed healthcare marketing project work in more than 45 countries on five continents, with experience in global healthcare marketing, advertising, public relations, and event management.  “The key to our success is our strategic planning services that position our clients to succeed in a competitive global environment,” says Goodness.

“Our multi-cultural, multi-national experience, paired with our hands-on approach to global healthcare and medical tourism marketing makes The Goodness Company the clear choice for organizations seeking a truly global healthcare marketing partner,” says Goodness.

Goodness has been published in regional and national newspapers, magazines and online media including the New York Times, Dallas Morning News, Chicago Tribune, Newsweek, US News & World Report and more. Goodness is a marketing consultant with Fox Business News, CNN and CBS and is a contributing author of Achieving Customer Mindshare Through Advertising (2007: Aspatore Books)

Goodness is pleased to return to the Medical Tourism Association Global Healthcare Congress, which is a critical annual event where employers, self-funded health plans, insurance companies, government officials and medical tourism facilitators meet with top international hospitals and medical tourism companies to network and build strong relationships with key industry partners.

The annual MTA Congress will welcome approximately 2,000 attendees from over 90 countries, up to 140 exhibitors and sponsors and over 100 speakers.


For more information about The Goodness Company: Medical Tourism Marketing, please visit www.medicaltourismmarketing.com

For more information about the Medical Tourism Association, visit www.medicaltourismassociation.com

To exhibit your business at the 5th Annual World Medical Tourism & Global Healthcare Congress, please contact Patrick Goodness at patrick@goodnesscompany.com  or call 001-715-254-0711.

Costa Rica: Medical Tourism Hot Spot

Millions of tourists come to Costa Rica every year to experience the country’s world-renowned natural treasures and to enjoy a taste of Costa Rica’s friendly, welcoming hospitality.  Over the last decade however, as the price of quality healthcare has skyrocketed in the US with no apparent end in sight, another breed of tourist…the medical tourist…is arriving, intent on seeking out the best and most affordable healthcare options that have made Costa Rica the envy of its Latin and North American neighbors.

Medical tourism in Latin America is a new and exciting trend created by two critical factors. 

  1. The disparity in healthcare pricing between first world countries like the US and Canada and their second world cousins to the south like Colombia, Costa Rica and Mexico.  For example, a knee replacement may cost upwards of $40,000 in the US and only $8,000-$12,000 in leading Latin American hospitals.  A dental implant may cost $3,000 in the US compared to a price tag of only $700-$900 per tooth in a top Costa Rica dental clinic.
  2. The disparity caused by a lack of availability of healthcare procedures that may be restricted or unavailable in North America, but are widely available at much lower prices in other countries.  For example, many Canadians simply do not have access to needed medical procedures when needed, due to long patient waiting lists.  Additionally, many cutting edge or alternative procedures such as stem cell therapy are simply not available in the US, due to ongoing political and scientific debate.  These procedures are available in many countries around the world and are gaining popularity in Latin America as well.

While countries like India and Thailand are global leaders in medical tourism, a report by McKinsey & Company indicates that medical tourists from the US and Canada prefer Latin American countries like Costa Rica, citing proximity, shorter flights, affordable costs and the chance for a memorable vacation as the main reasons for their preference.

While the pricing for medical services is often 50% to 70% less than comparable care in the US, many medical tourists choose Costa Rica for the excellent reputation of its private healthcare system.  In fact, according to the World Health Organization (WHO) Costa Rica is rated higher than the US and many other “first world” nations in terms of quality health care.  A visit to any of Costa Rica’s top private hospitals and dental clinics will provide evidence of Costa Rica’s preferred status.  Modern hospitals, medical clinics and dental centers with cutting edge medical technology are staffed by board-certified doctors and surgeons with impressive national, North American or European training.

Approximately 500,000 Americans travel abroad each year for health care services.  While exact numbers are hard to find, it has been reported that Costa Rica received approximately 75,000 to 100,000 medical tourists in 2010.  These numbers are expected to grow along with Costa Rica’s reputation as a global medical tourism leader.

For those involved in the health care or tourism sectors, medical tourism represents a significant revenue opportunity.  While hospitals, medical clinics and dental centers are clear beneficiaries of increased medical and dental tourism, hotels, restaurants, tour operators and all of their associated supply chain partners should consider medical tourism as an outstanding growth opportunity.

While the average tourist may stay an average of 8-9 days, medical tourists visiting Costa Rica stay an average of 11 days and often travel with friends and family, dramatically increasing tourism revenues.  With medical tourism revenues anticipated to exceed $100 Billion globally in 2012, Costa Rica stands to earn an increasingly larger piece of this very big pie.

Article by Patrick Goodness, CEO: The Goodness Company: Medical Tourism Marketing

The Goodness Company launches MidAm Services Web Site

March 16, 2012 — SAN JOSE, COSTA RICA – MidAm Services Inc., a Latin American leader in world-class outsourcing services, has launched a new website developed by The Goodness Company, Escazu, Costa Rica.

The site, http://www.midamservicesinc.com, has a contemporary, professional look, coupled with user-friendly navigation that allows customers to easily connect to one of the many services MidAm offers.

“We offer multiple supply chain and outsource staffing services to clients with varying needs,” said Leo Acuna, MidAm’s CEO. “Our new site highlights our business units and services with clean, professional graphics and typography that makes it easy for visitors to navigate and discover how we can meet their staffing and supply chain needs.”

The Goodness Company, an advertising and marketing agency with offices in the US and Costa Rica, offers branding, public relations, graphic design, web site development, social media marketing, video marketing, business and sales development services to clients through North America and Latin America.

The Goodness Company management was committed to creating more than a website for MidAm. “Since 2000, internet usage in Latin America has grown more than 1200 percent, making it the advertising source for the majority of business consumers,” said Alejandro Chinchilla, General Director for The Goodness Company.

“A website isn’t just images and words on a computer screen,” said Patrick Goodness, CEO of The Goodness Company. “In today’s world, a website is the public face of your business. It has to provide a complete picture of all the products and services you have to offer a potential customer. The services MidAm offers provide its business customers with a huge competitive edge. So when our team started developing their website – that was the mantra that drove us: MidAm offers businesses a significant competitive edge. The site had to reflect that competitive edge.”

MidAm has six unique business units offering services in business management, financial management and services, administrative support, specialized health care sector services, supplier management, inventory and logistics, fiscal services, financial services and payroll administration. The site features separate tabs highlighting each service, allowing visitors to connect to the services that are right for them.

“When businesses are looking for a professional staffing agency, they turn to the Internet,” Acuna said. “And once they get there, they’ll find our dynamic new site and turn to us.”

The new http://www.midamservicesinc.com is also flexible and convenient for MidAm employees. The Goodness Company’s innovative design and infrastructure make updates and small modifications easy for staff to accomplish.

“We develop websites that allow the client to take control, if they so choose, so they don’t have to rely on an outside service to do routine updates,” Goodness said. “We offer a complete service – giving the business and its customers everything they’re looking for in an professional web site.”

“MidAm Services is Latin America’s leading professional outsourcing agency, providing a high level of bi-lingual professionals for growing companies seeking the very best,” said Arturo Blanco, Director of Supply Chain Management for MidAm. “When companies have a need for reliable, professional outsourced staffing, financial services management, administrative support, health care sector services, supplier management and more…they turn to MidAm.”

The Goodness Company is the leading English-language marketing, advertising, web development and public relations agency in Costa Rica. The Goodness Company has also developed work for Costa Rica Architects, Costa Rica Dental Team, Turya Yoga, Colina Dental, Inner Balance, Plantation Estates, Stressful to Soulful, Costa Rica Film Support, ProMed and more.

The Goodness Company Launches Medical Tourism Marketing Video

March 12, 2012: San Jose, Costa Rica: The Goodness Company, a full service medical tourism marketing agency with offices in Latin America and the US, has launched a new five minute video about the company’s medical tourism marketing services. The video can be found on the Goodness Company’s  YouTube channel  (link) http://www.youtube.com/watch?v=P0rKCcURRBU&feature=player_embedded and on the company’s website at www.GoodnessCompany.com .

In 2006, company CEO Patrick Goodness uncovered research indicating that 35 to 40 million Americans live without health or medical insurance and 80% of Americans manage without any or insufficient dental insurance.  With dramatically rising healthcare prices in the US and a an alarming lack of access to certain medical procedures in Canada, Goodness recognized an opportunity to market high quality, low-cost medical procedures available in foreign countries to the North American marketplace.

“When we discovered that Americans could save 50% to 80% or even more on medical and dental procedures by traveling to foreign countries, we knew that the medical tourism industry was here to stay,” said Patrick Goodness.  “What the industry needed was a visionary medical tourism marketing agency to help foreign hospitals, medical centers, doctors and dentists communicate effectively with the lucrative North American market. The Goodness Company is now the most recognized global medical tourism marketing agency in the world.”

Recognizing that the internet would become the primary media to promote medical tourism, the Goodness Company has become leaders in web development, social media, online public relations, search engine optimization and more.  Cisco has predicted that by 2015, more than 80% of all internet traffic will be video-based.  In a move to lead the medical tourism industry with video marketing services, The Goodness Company has launched a professionally developed 5 minute video about the company’s medical tourism marketing and public relations services.

“Video allows us to communicate with our clients in a very effective, meaningful way,” said Alejandro Chinchilla, General Director for The Goodness Company’s Latin American operations.  “Our video on medical tourism marketing demonstrates what sets The Goodness Company apart from our competitors, and underscores the importance of investing in online video marketing to reach the global internet audience,” said Chinchilla.

“We hope this video will help medical providers around the world see the incredible value of partnering with a pioneering medical tourism marketing agency like The Goodness Company.  Our proven methods are driving incredible levels of new business for our clients,” said Goodness.  “When every dollar counts, you need an agency that can deliver results.  We work hard to deliver highly effective healthcare marketing solutions to companies of all shapes and sizes…from start-ups to large, globally recognized hospitals, medical centers and even medical tourism clusters.”

The Goodness Company provides healthcare marketing, medical tourism marketing, dental marketing and medical tourism training services to clients around the world. Visit the company website at www.GoodnessCompany.com and become a fan of The Goodness Company on Facebook at www.Facebook.com/GoodnessCompany

Patrick Goodness Named Top Speaker

February 8, 2012: The Medical Tourism Association recently announced the post-conference survey results of the 2011 World Medical Tourism & Global Healthcare Congress, held October 25-28 in Chicago. Patrick Goodness, CEO of The Goodness Company: Medical Tourism Marketing, was named one of the top rated speakers at the Chicago conference, along with Bill Rancic, Season 1 Winner of Donald Trump’s, The Apprentice, and John Casey, Director of International Benefits, Google, Inc.

Goodness’ lecture workshop entitled, The Future of Medical Tourism Marketing, was also recognized as one of the Top Rated Sessions during the 2011 World Medical Tourism Congress. “The medical tourism and global healthcare industry is exploding,” says Goodness. “International hospitals, clinics and government agencies recognize that effective marketing is ‘step one’ for reaching foreign market hotspots like the US and Canada. As competition increases, the smartest players will identify the most lucrative niche markets and differentiate their companies by becoming ‘perception leaders’. In the coming years, successful medical tourism marketing will separate the leaders from the followers, creating clear winners in the race to become a leading global healthcare destination.”

Cristina Cardona, Global Congress Manager for the Medical Tourism Association commented on Patrick Goodness’ recognition as a “Best Speaker.” “For the 5th World Medical Tourism and Global Healthcare Congress to be held on the beach in Ft. Lauderdale on October 24-26, 2012, we are very pleased to welcome back Patrick Goodness, CEO of The Goodness Company. Mr. Goodness was rated one of the top three best speakers in 2011,” says Cardona. “His session was absolutely packed with attendees who wanted to learn about the future of Medical Tourism Marketing. We received incredibly positive feedback from all attendees who left Patrick’s workshop inspired and excited to develop successful marketing and social media strategies with their companies. Based on the unanimous positive feedback we received, we are thrilled to invite Patrick back in 2012, to share his marketing and public relations expertise and provide critical insight on how to create successful marketing strategies to secure a competitive edge in the medical tourism and global healthcare industry.”

The Goodness Company is recognized as the leading medical tourism marketing agency in the world. With offices in the United States and Costa Rica, The Goodness Company provides results-driven marketing services to clients in the US, Latin America, the Caribbean, Europe, Asia and Africa.


To request Patrick Goodness to speak at an upcoming healthcare conference, please send your inquiry via email to patrick@goodnesscompany.com.

To view a video about The Goodness Company: Medical Tourism Marketing at http://www.goodnesscompany.com/medical-tourism-marketing.html

Become a Fan of The Goodness Company on Facebook at www.Facebook.com/GoodnessCompany

To see the “Best Speaker” announcement : http://myemail.constantcontact.com/2012-Beachfront-Congress-Improvements.html?soid=1102107209110&aid=lv_I9ok6xrc

Contact: The Goodness Company: www.goodnesscompany.com 715-254-0711 or 312-205-6424

The Goodness Company Named to Wisconsin’s Top Business List for 2012

Wisconsin Rapids, WI. January 19, 2012: In recognition of the economic power of privately held businesses, DiversityBusiness.com, the nations’ leading business-to-business internet site, named The Goodness Company as one of the top privately held businesses in the United States.

This is the 12th annual listing of Wisconsin’s top businesses by DiversityBusiness.com.  Companies listed on the Top Business Lists represent the Nation’s top multicultural earners and challenge the long-held notion that a privately held business is small or insignificant. Winners are sought after by major corporations wishing to increase spending with small businesses.

“Entrepreneurs are a growing force in the U.S. economy, and a force to be reckoned with,” said Kenton Clarke, CEO of Computer Consulting Associates International, the company that built DiversityBusiness.com. This is a whole business segment that can carry its own, that provides jobs, products and services, and generates wealth for their communities.  These are the new leaders in American business.”

Patrick, Goodness, CEO of The Goodness Company is proud to be recognized for the sixth consecutive year to the DiversityBusiness.com Top Business List. “The Goodness Company is a majority woman-owned and woman staffed company with offices in Wisconsin and Costa Rica,” says Goodness.  “The Goodness Company was the only Wisconsin advertising agency named to this privileged list and we are excited to be recognized for our contributions in advertising and marketing as a privately-held Wisconsin business,” says Goodness.

“We are doubly proud this year,” says Goodness.  “In addition to being recognized as #64 of the Top Privately Held Businesses in Wisconsin, The Goodness Company was also recognized as #24 of the Top 50 Woman-owned businesses in Wisconsin in 2012.”

Alejandro Chinchilla, the company’s General Director in Costa Rica, believes that The Goodness Company is just beginning to realize its global potential and will witness incredible growth in the coming years.  “The Goodness Company is now recognized as the leading marketing agency in the medical tourism and global healthcare industry with accounts in the Bahamas, Mexico, USA, Colombia, Costa Rica and more.  As one of the fastest growing segments in the world today, our continued expansion in this category will strengthen our company’s position as an innovative marketing leader,” says Chinchilla.

The List

The Top Business List is a classification that represents the top small businesses in the U.S., in sectors such as technology, manufacturing, food service and professional services. Large organizational buyers throughout the country that do business with multicultural, small and women-owned businesses use the list. The List is produced annually by DiversityBusiness.com, the nation’s leading multicultural B2B Internet portal that links large organizational buyers to multicultural product and service suppliers.

“We have always believed that enduring creative concepts are the product of a strong collaborative process that encourages the free sharing of ideas and strategies from diverse perspectives,” says Terri Goodness, Creative Director and majority shareholder of The Goodness Company.  “Our success as an advertising and marketing agency in Wisconsin can be attributed to uncovering the very best creative solutions for our clients.  A diversity of perspectives generates a diversity of ideas and creative solutions,” says Goodness.

The spirit of Christmas is alive and well in Costa Rica

We’ve just finished another successful year for Project Santa Claus. This is our fifth year giving away toys in Costa Rica to children whose faith in Santa was non-existent. Five years ago, children in the poorest neighborhoods of Costa Rica got to meet Santa for the first time. Simple questions like “Why haven’t you ever visited me before, Santa?” tugged on hearts and brought tears to our eyes. The smiles and laughter from children who never had their own toys was the impetus for us to continue this work.

Many generous donation have been pouring in to fund the project and to each and every one of you, we want to say we are forever grateful. You have helped create a belief in the Christmas spirit that many thought was lost. For all of our new fans on Facebook, we have donated a toy in your name. That child receiving the toy will know that someone cares about their happiness.

Look for the 2011 video and a new page on our website devoted to Project Santa Claus. We thank you from the bottom of our hearts.

“Blessed is the season which engages the whole world in a conspiracy of love.”
Hamilton Wright Mabi