Category Archives: Awards & News

The Goodness Company Named to Wisconsin’s Top Business List for 2012

Wisconsin Rapids, WI. January 19, 2012: In recognition of the economic power of privately held businesses, DiversityBusiness.com, the nations’ leading business-to-business internet site, named The Goodness Company as one of the top privately held businesses in the United States.

This is the 12th annual listing of Wisconsin’s top businesses by DiversityBusiness.com.  Companies listed on the Top Business Lists represent the Nation’s top multicultural earners and challenge the long-held notion that a privately held business is small or insignificant. Winners are sought after by major corporations wishing to increase spending with small businesses.

“Entrepreneurs are a growing force in the U.S. economy, and a force to be reckoned with,” said Kenton Clarke, CEO of Computer Consulting Associates International, the company that built DiversityBusiness.com. This is a whole business segment that can carry its own, that provides jobs, products and services, and generates wealth for their communities.  These are the new leaders in American business.”

Patrick, Goodness, CEO of The Goodness Company is proud to be recognized for the sixth consecutive year to the DiversityBusiness.com Top Business List. “The Goodness Company is a majority woman-owned and woman staffed company with offices in Wisconsin and Costa Rica,” says Goodness.  “The Goodness Company was the only Wisconsin advertising agency named to this privileged list and we are excited to be recognized for our contributions in advertising and marketing as a privately-held Wisconsin business,” says Goodness.

“We are doubly proud this year,” says Goodness.  “In addition to being recognized as #64 of the Top Privately Held Businesses in Wisconsin, The Goodness Company was also recognized as #24 of the Top 50 Woman-owned businesses in Wisconsin in 2012.”

Alejandro Chinchilla, the company’s General Director in Costa Rica, believes that The Goodness Company is just beginning to realize its global potential and will witness incredible growth in the coming years.  “The Goodness Company is now recognized as the leading marketing agency in the medical tourism and global healthcare industry with accounts in the Bahamas, Mexico, USA, Colombia, Costa Rica and more.  As one of the fastest growing segments in the world today, our continued expansion in this category will strengthen our company’s position as an innovative marketing leader,” says Chinchilla.

The List

The Top Business List is a classification that represents the top small businesses in the U.S., in sectors such as technology, manufacturing, food service and professional services. Large organizational buyers throughout the country that do business with multicultural, small and women-owned businesses use the list. The List is produced annually by DiversityBusiness.com, the nation’s leading multicultural B2B Internet portal that links large organizational buyers to multicultural product and service suppliers.

“We have always believed that enduring creative concepts are the product of a strong collaborative process that encourages the free sharing of ideas and strategies from diverse perspectives,” says Terri Goodness, Creative Director and majority shareholder of The Goodness Company.  “Our success as an advertising and marketing agency in Wisconsin can be attributed to uncovering the very best creative solutions for our clients.  A diversity of perspectives generates a diversity of ideas and creative solutions,” says Goodness.

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The Goodness Company selected for the 2011 Best of Award in Advertising

The Goodness Company has been selected for the 2011 Best of Wisconsin Rapids Award in the Advertising Agencies category by the U.S. Commerce Association (USCA).

October 3, 2011 — The Goodness Company has been selected for the 2011 Best of Wisconsin Rapids Award in the Advertising Agencies category by the U.S. Commerce Association (USCA).

The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Patrick Goodness, CEO of The Goodness Company is pleased to be recognized by the USCA. “This is the third consecutive year that The Goodness Company has received this honor from the USCA. We are grateful for their recognition of our excellent advertising and public relations services. This award will serve as encouragement to continue to work hard to deliver strong marketing, advertising and public relations services for our many Wisconsin clients.”

Various sources of information were gathered and analyzed to choose the winners in each category. The 2011 USCA Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.


About U.S. Commerce Association (USCA)

U.S. Commerce Association (USCA) is a New York City based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.

The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

The Goodness Company Receives 2009 Best of Wisconsin Rapids Award

WASHINGTON D.C., August 3, 2009 — The Goodness Company has been selected for the 2009 Best of Wisconsin Rapids Award in the Advertising Agencies category by the U.S. Commerce Association (USCA).

The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.

“We have always believed that enduring creative concepts are the product of a strong collaborative process that encourages the free sharing of ideas and strategies from diverse perspectives,” says Terri Goodness, Chief Creative Officer of The Goodness Company. “Our success as an advertising and marketing agency in Wisconsin can be attributed to uncovering the very best creative solutions for our clients. A diversity of perspectives generates a diversity of ideas and creative solutions,” says Goodness.

About The Goodness Company
The Goodness Company is a Wisconsin-based advertising, marketing, graphic design and public relations agency with a knack for helping companies grow.

The Goodness Company is managed by a team of experienced business development strategists, employing critical market research, sound marketing principles, and “results driven” advertising and public relations efforts to give clients a definitive competitive edge. The Goodness Company is a majority woman-owned, small business enterprise, and a registered advertising agency in the state of Wisconsin, verified by the Central Contractor Registration (CCR) and Small Business Administration (SBA). We actively seek business partnerships with private enterprises, public corporations and government agencies that support woman-owned small businesses.

About U.S. Commerce Association (USCA)
U.S. Commerce Association (USCA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising. The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Commerce Association

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