Category Archives: Medical Tourism Marketing

Newsweek Partners with The Goodness Company for Special Medical Tourism Leaders Showcase Advertising Supplement

The Goodness Company, CEO Patrick Goodness develops medical tourism article for supplement, “The Future of American Healthcare Will be Found in the Caribbean and Latin America.”

SAN JOSE, Costa Rica – The Goodness Company, a leader in medical tourism and international health care marketing with offices in the U.S. and Latin America, is proud to announce its partnership with Newsweek for a special advertising supplement featuring advertising from innovative healthcare organizations that are leading the way in global medical tourism. This supplement will be published in the October 15, 2012 issue of Newsweek to Newsweek subscribers.  The supplement will also be available on newsstands in the top twenty major metropolitan markets throughout the U.S.

Nearly 50 million Americans live without health insurance.  As affordable medical care in the U.S. becomes more difficult to afford, the prospect of traveling abroad for high-quality, low-cost medical care has dramatically increased in popularity within recent years. Americans routinely save 50 to 80 percent over standard U.S. prices on medical and dental procedures performed by world-renowned doctors in leading medical tourism destinations.

“As the most recognized global medical tourism marketing agency in the world, we are thrilled to partner with Newsweek for this special medical tourism advertising supplement.  Our goal is to showcase leading international hospitals and healthcare organizations that are making a difference in the medical tourism industry.  We want readers to learn about and consider the many excellent destinations to plan a medical vacation,” said Patrick Goodness, CEO of The Goodness Company. “Since many Americans are unfamiliar with the concept of medical tourism, now is the time to educate them about the tremendous benefits they can realize by seeking medical care beyond U.S. borders. Huge savings is just the start.  Many leading international hospitals provide warm, personalized care in state of the art medical facilities that outshine most American hospitals and medical centers.  Many international medical providers are showing their American patients the meaning of world-class health care.”

In Goodness’ article entitled, “The Future of American Healthcare Will be Found in the Caribbean and Latin America,” he describes the explosive growth of the medical tourism industry and the positive impact it has had on healthcare providers who are pioneering efforts to create a better patient experience for their American customers. Goodness explains that international patients often find that the healthcare they receive in foreign hospitals meets or exceeds the quality of healthcare they have received in the U.S.

“It’s a win-win situation,” added Goodness. “Americans that travel outside of the U.S. for more affordable medical care realize substantial savings on their medical or dental procedures over U.S. prices.  Many medical tourists extend their stay and enjoy a relaxing vacation in a beautiful foreign country. Most reputable international healthcare providers work diligently to ensure that their American patients receive the highest-quality medical care and feel safe and “at home” even they are while away from home.”

“It’s time that Americans began shopping for their healthcare that same way they shop for most everything else.  When we cannot find affordable, quality healthcare in the U.S., we need to be willing to look outside our borders to find it. It’s only through expanded choice that America will accomplish real, lasting change and eventually repair our damaged healthcare system”

Advertisers in the Newsweek special medical tourism leaders advertising supplement include the following:

  • Almater Hospital: Mexicali, Mexico
  • Bahamas Medical Center: Nassau, Bahamas
  • Costa Rica Dental Team: San Jose, Costa Rica
  • New You Smile Center: San Antonio, Texas
  • Dr. Jaime Zapata: Cali, Colombia
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PATRICK GOODNESS SPEAKs AT THE WORLD MEDICAL TOURISM & GLOBAL HEALTHCARE CONGRESS

November 2012: San Jose, Costa Rica:  Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, delivered a lecture at the World Medical Tourism Congress in Fort Lauderdale, FL. on October 24, 2012.

Goodness, recognized as the leading voice in global healthcare and medical tourism marketing was rated as one of the top three speakers at the 2011 Medical Tourism Association congress in Chicago.  Goodness returned to deliver a lecture on the Power of Public Relations in Global Healthcare Marketing.  Goodness was joined by thought leaders from American Express, Google, Yahoo! and many others.

Cristina Cardona, Global Congress Manager for the Medical Tourism Association commented on their interest in having Goodness return to address the Medical Tourism Association congress.  “We are very pleased to welcome back Patrick Goodness, CEO of The Goodness Company for the 5th World Medical Tourism and Global Healthcare Congress.  Mr. Goodness was rated one of the top three best speakers in 2011.  His session was absolutely packed with attendees who wanted to learn about the future of Medical Tourism Marketing.  We received incredibly positive feedback from all attendees who left Patrick’s workshop inspired and excited to develop successful marketing and social media strategies with their companies.  Based on the unanimous positive feedback we received, we were thrilled to invite Patrick back in 2012, to share his marketing and public relations expertise and provide critical insight on how to create successful marketing strategies to secure a competitive edge in the medical tourism and global healthcare industry,” said Cardona.

Goodness, an internationally recognized expert in global healthcare marketing lectures at healthcare events and global medical tourism forums around the world.  Recent lectures include:

  • PROMED Medical Travel International Business Summit; San Jose, Costa Rica
  • International Congress on Regenerative and Stem Cell Medicine; Hollywood, Florida.
  • MedeSalud Medical Tourism Congress; Medellin, Colombia
  • Global Medical Tourism Forum; Puerto Vallarta, Mexico and many more.

As CEO of The Goodness Company, Goodness has executed healthcare marketing projects in more than 45 countries on five continents, with experience in global healthcare marketing, advertising, public relations, and event management.  “The key to our success is our international team of healthcare marketing professionals that understand how to provide critical strategic planning services to position our clients for success in a competitive global environment.  No other healthcare marketing agency can match our time-tested, hands-on experience and our passion to develop powerful marketing concepts that drive results” says Goodness.

“Our multi-cultural, multi-national experience, paired with our creative approach to global healthcare and medical tourism marketing makes The Goodness Company the clear choice for organizations seeking an effective healthcare marketing partner,” says Goodness.

Goodness has been published in regional and national newspapers, magazines and online media including the New York Times, Dallas Morning News, Chicago Tribune, Newsweek, US News & World Report and more. Goodness is a marketing consultant with Fox Business News, CNN and CBS and is a contributing author of Achieving Customer Mindshare Through Advertising (2007: Aspatore Books) His most recent article entitled “Why The Future of American Healthcare will be Found in Latin American & the Caribbean” was published October 15, 2012 in Newsweek magazine.

Goodness was pleased to return to the World Medical Tourism & Global Healthcare Congress to consult with top international hospitals and medical tourism companies to network and build strong relationships with key industry partners.

For more information about The Goodness Company: Medical Tourism Marketing, please visit www.medicaltourismmarketing.com

The Goodness Company Launches Medical Tourism Marketing Website

Recognized as global leaders in medical tourism and international healthcare marketing, The Goodness Company, with offices in the US and Latin America has launched a new website to build awareness of their global medical tourism marketing services.  The new website, www.MedicalTourismMarketing.com highlights the company’s work in the medical travel market with clients in Costa Rica, Mexico, Colombia, the Bahamas, Nicaragua, Canada, Europe, Asia and the United States.

“To succeed in the medical tourism marketplace, healthcare providers must understand and begin marketing directly to the consumer patient marketplace.  Hospitals, clinics, doctors, dentists, medical tourism facilitators and even hospitality organizations must develop clear, effective marketing strategies to target the patient decision-maker,” says Patrick Goodness, CEO of The Goodness Company. “The most successful companies will be the ones who know how to effectively brand their organization, and communicate their unique selling proposition to the right market, at the right time.  The Goodness Company is uniquely positioned to help healthcare providers develop winning marketing strategies and implement them to drive results.”

“The entire team at The Goodness Company is comprised of true healthcare marketing professionals,” says Mike Lomax, president of Costa Rica Dental Team.  “They understand the market and what it takes to drive results. Our new website and marketing efforts often deliver multiple leads per day. At the end of the day, it comes down to one thing…trust. Trust is never given. It is earned. I trust The Goodness Company to handle all of our marketing needs, because they have earned it.  Honesty, integrity and results. The Goodness Company gets high marks for all three.”

Medical Tourism Marketing

The Goodness Company has experience in developing medical travel marketing efforts for medical tourism clusters, hospitals, medical centers, cosmetic surgery centers, bariatric weight loss programs and dental clinics around the globe.  In an industry where experience matters, The Goodness Company has more hands-on experience building medical tourism marketing efforts than any other agency in the world.

Dental Tourism Marketing

Dental tourism has become the front-runner in the medical tourism industry, accounting for more than half of all global medical tourism revenues.  All around the world, dental practices are waking up to the incredible potential of dental tourism.  The Goodness Company’s clients…small practices and large dental clinics alike are routinely earning $2 Million to $6 Million every year in dental tourism revenues.  Succeeding in dental tourism is more than low rates and cheap vacations. Successful medical marketing communicates quality, confidence and security in the framework of a personal relationship.  The Goodness Company understands the dynamics of successful dental tourism marketing.  Discover how The Goodness Company transforms dental practices into global leaders in dental tourism.

Medical Cluster Marketing

Nations, cities or regions seeking to position themselves as global medical tourism destinations rely on The Goodness Company for results.  The Goodness Company is a recognized leader in the development of critical branding and marketing strategy to guide medical tourism clusters to success.  From the very first meeting to the launch of your brand, web site and strategic marketing campaign, The Goodness Company has the experience to position nations, cities and regions as global medical tourism destinations.

The Goodness Company, in partnership with the Medical Tourism Association offers an extensive network of leading healthcare and medical tourism consultants to guide your cluster and cluster members to success.

Available Training and Consulting:

  • Introduction to Medical Tourism
  • International Patient Department Consultation
  • Medical Tourism Training
  • Customer Service Skills
  • Cross-Cultural Training
  • Hospitality Training & Package Development
  • Medical Insurance Billing
  • Understanding the American Medical Tourist

Medical Tourism Marketing Services:

Trusted by more medical tourism professionals than any other agency, The Goodness Company is the world’s leading authority on marketing services for global medical tourism, international healthcare and international treatment abroad.   The Goodness Company offers the following healthcare marketing services:

  • Branding
  • Marketing Consultation
  • Marketing Plans
  • Web Site Development
  • Public Relations
  • Social Media Marketing
  • Radio & TV Advertising
  • Video Marketing
  • Internet Marketing/SEO/PPC

For more information about The Goodness Company and their results-driven medical tourism and healthcare marketing, please visit the company’s new website at www.MedicalTourismMarketing.com

Patrick Goodness to speak at the 5th World Medical Tourism & Global Healthcare Congress

West Palm Beach: The 5th Annual World Medical Tourism & Global Health Congress sponsored by the Medical Tourism Association will be held in Fort Lauderdale, FL. October 24-26th 2012.

The Medical Tourism Association has announced the preliminary list of speakers for the event, who will share their expertise and insights about cutting edge business practices in different aspects of the global healthcare industry.

Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, who was rated as one of the top 3 speakers at the 2011 Chicago Medical Tourism Association congress, will return to deliver a lecture on Global Healthcare Marketing.  Goodness will be joined by Breckon Jones, Director of Health & Benefits with American Express, John Casey, Director of International Benefits from Google, Kevin McCarty, President of the National Association of Insurance Commissioners (NAIC), Peter Carmel, President of the American Medical Association (AMA), Bernie Knobbe, Sr. Director, Global Benefits, Yahoo! and many others.

Cristina Cardona, Global Congress Manager for the Medical Tourism Association commented on their interest in having Goodness return to address the Medical Tourism Association congress.  “For the 5th World Medical Tourism and Global Healthcare Congress, we are very pleased to welcome back Patrick Goodness, CEO of The Goodness Company.  Mr. Goodness was rated one of the top three best speakers in 2011.  His session was absolutely packed with attendees who wanted to learn about the future of Medical Tourism Marketing.  We received incredibly positive feedback from all attendees who left Patrick’s workshop inspired and excited to develop successful marketing and social media strategies with their companies.  Based on the unanimous positive feedback we received, we are thrilled to invite Patrick back in 2012, to share his marketing and public relations expertise and provide critical insight on how to create successful marketing strategies to secure a competitive edge in the medical tourism and global healthcare industry,” said Cardona.

Goodness, an internationally recognized expert in global healthcare marketing recently lectured on Healthcare Relationship Marketing April 23, 2012 at the PROMED Medical Travel International Business Summit in San Jose, Costa Rica and will address the 4th Annual International Congress on Regenerative and Stem Cell Medicine, May 3, 2012 at the Westin Diplomat in Hollywood, Florida.

As CEO of The Goodness Company, Goodness has executed healthcare marketing project work in more than 45 countries on five continents, with experience in global healthcare marketing, advertising, public relations, and event management.  “The key to our success is our strategic planning services that position our clients to succeed in a competitive global environment,” says Goodness.

“Our multi-cultural, multi-national experience, paired with our hands-on approach to global healthcare and medical tourism marketing makes The Goodness Company the clear choice for organizations seeking a truly global healthcare marketing partner,” says Goodness.

Goodness has been published in regional and national newspapers, magazines and online media including the New York Times, Dallas Morning News, Chicago Tribune, Newsweek, US News & World Report and more. Goodness is a marketing consultant with Fox Business News, CNN and CBS and is a contributing author of Achieving Customer Mindshare Through Advertising (2007: Aspatore Books)

Goodness is pleased to return to the Medical Tourism Association Global Healthcare Congress, which is a critical annual event where employers, self-funded health plans, insurance companies, government officials and medical tourism facilitators meet with top international hospitals and medical tourism companies to network and build strong relationships with key industry partners.

The annual MTA Congress will welcome approximately 2,000 attendees from over 90 countries, up to 140 exhibitors and sponsors and over 100 speakers.


For more information about The Goodness Company: Medical Tourism Marketing, please visit www.medicaltourismmarketing.com

For more information about the Medical Tourism Association, visit www.medicaltourismassociation.com

To exhibit your business at the 5th Annual World Medical Tourism & Global Healthcare Congress, please contact Patrick Goodness at patrick@goodnesscompany.com  or call 001-715-254-0711.

Costa Rica: Medical Tourism Hot Spot

Millions of tourists come to Costa Rica every year to experience the country’s world-renowned natural treasures and to enjoy a taste of Costa Rica’s friendly, welcoming hospitality.  Over the last decade however, as the price of quality healthcare has skyrocketed in the US with no apparent end in sight, another breed of tourist…the medical tourist…is arriving, intent on seeking out the best and most affordable healthcare options that have made Costa Rica the envy of its Latin and North American neighbors.

Medical tourism in Latin America is a new and exciting trend created by two critical factors. 

  1. The disparity in healthcare pricing between first world countries like the US and Canada and their second world cousins to the south like Colombia, Costa Rica and Mexico.  For example, a knee replacement may cost upwards of $40,000 in the US and only $8,000-$12,000 in leading Latin American hospitals.  A dental implant may cost $3,000 in the US compared to a price tag of only $700-$900 per tooth in a top Costa Rica dental clinic.
  2. The disparity caused by a lack of availability of healthcare procedures that may be restricted or unavailable in North America, but are widely available at much lower prices in other countries.  For example, many Canadians simply do not have access to needed medical procedures when needed, due to long patient waiting lists.  Additionally, many cutting edge or alternative procedures such as stem cell therapy are simply not available in the US, due to ongoing political and scientific debate.  These procedures are available in many countries around the world and are gaining popularity in Latin America as well.

While countries like India and Thailand are global leaders in medical tourism, a report by McKinsey & Company indicates that medical tourists from the US and Canada prefer Latin American countries like Costa Rica, citing proximity, shorter flights, affordable costs and the chance for a memorable vacation as the main reasons for their preference.

While the pricing for medical services is often 50% to 70% less than comparable care in the US, many medical tourists choose Costa Rica for the excellent reputation of its private healthcare system.  In fact, according to the World Health Organization (WHO) Costa Rica is rated higher than the US and many other “first world” nations in terms of quality health care.  A visit to any of Costa Rica’s top private hospitals and dental clinics will provide evidence of Costa Rica’s preferred status.  Modern hospitals, medical clinics and dental centers with cutting edge medical technology are staffed by board-certified doctors and surgeons with impressive national, North American or European training.

Approximately 500,000 Americans travel abroad each year for health care services.  While exact numbers are hard to find, it has been reported that Costa Rica received approximately 75,000 to 100,000 medical tourists in 2010.  These numbers are expected to grow along with Costa Rica’s reputation as a global medical tourism leader.

For those involved in the health care or tourism sectors, medical tourism represents a significant revenue opportunity.  While hospitals, medical clinics and dental centers are clear beneficiaries of increased medical and dental tourism, hotels, restaurants, tour operators and all of their associated supply chain partners should consider medical tourism as an outstanding growth opportunity.

While the average tourist may stay an average of 8-9 days, medical tourists visiting Costa Rica stay an average of 11 days and often travel with friends and family, dramatically increasing tourism revenues.  With medical tourism revenues anticipated to exceed $100 Billion globally in 2012, Costa Rica stands to earn an increasingly larger piece of this very big pie.

Article by Patrick Goodness, CEO: The Goodness Company: Medical Tourism Marketing

The Goodness Company Launches Medical Tourism Marketing Video

March 12, 2012: San Jose, Costa Rica: The Goodness Company, a full service medical tourism marketing agency with offices in Latin America and the US, has launched a new five minute video about the company’s medical tourism marketing services. The video can be found on the Goodness Company’s  YouTube channel  (link) http://www.youtube.com/watch?v=P0rKCcURRBU&feature=player_embedded and on the company’s website at www.GoodnessCompany.com .

In 2006, company CEO Patrick Goodness uncovered research indicating that 35 to 40 million Americans live without health or medical insurance and 80% of Americans manage without any or insufficient dental insurance.  With dramatically rising healthcare prices in the US and a an alarming lack of access to certain medical procedures in Canada, Goodness recognized an opportunity to market high quality, low-cost medical procedures available in foreign countries to the North American marketplace.

“When we discovered that Americans could save 50% to 80% or even more on medical and dental procedures by traveling to foreign countries, we knew that the medical tourism industry was here to stay,” said Patrick Goodness.  “What the industry needed was a visionary medical tourism marketing agency to help foreign hospitals, medical centers, doctors and dentists communicate effectively with the lucrative North American market. The Goodness Company is now the most recognized global medical tourism marketing agency in the world.”

Recognizing that the internet would become the primary media to promote medical tourism, the Goodness Company has become leaders in web development, social media, online public relations, search engine optimization and more.  Cisco has predicted that by 2015, more than 80% of all internet traffic will be video-based.  In a move to lead the medical tourism industry with video marketing services, The Goodness Company has launched a professionally developed 5 minute video about the company’s medical tourism marketing and public relations services.

“Video allows us to communicate with our clients in a very effective, meaningful way,” said Alejandro Chinchilla, General Director for The Goodness Company’s Latin American operations.  “Our video on medical tourism marketing demonstrates what sets The Goodness Company apart from our competitors, and underscores the importance of investing in online video marketing to reach the global internet audience,” said Chinchilla.

“We hope this video will help medical providers around the world see the incredible value of partnering with a pioneering medical tourism marketing agency like The Goodness Company.  Our proven methods are driving incredible levels of new business for our clients,” said Goodness.  “When every dollar counts, you need an agency that can deliver results.  We work hard to deliver highly effective healthcare marketing solutions to companies of all shapes and sizes…from start-ups to large, globally recognized hospitals, medical centers and even medical tourism clusters.”

The Goodness Company provides healthcare marketing, medical tourism marketing, dental marketing and medical tourism training services to clients around the world. Visit the company website at www.GoodnessCompany.com and become a fan of The Goodness Company on Facebook at www.Facebook.com/GoodnessCompany

Patrick Goodness Named Top Speaker

February 8, 2012: The Medical Tourism Association recently announced the post-conference survey results of the 2011 World Medical Tourism & Global Healthcare Congress, held October 25-28 in Chicago. Patrick Goodness, CEO of The Goodness Company: Medical Tourism Marketing, was named one of the top rated speakers at the Chicago conference, along with Bill Rancic, Season 1 Winner of Donald Trump’s, The Apprentice, and John Casey, Director of International Benefits, Google, Inc.

Goodness’ lecture workshop entitled, The Future of Medical Tourism Marketing, was also recognized as one of the Top Rated Sessions during the 2011 World Medical Tourism Congress. “The medical tourism and global healthcare industry is exploding,” says Goodness. “International hospitals, clinics and government agencies recognize that effective marketing is ‘step one’ for reaching foreign market hotspots like the US and Canada. As competition increases, the smartest players will identify the most lucrative niche markets and differentiate their companies by becoming ‘perception leaders’. In the coming years, successful medical tourism marketing will separate the leaders from the followers, creating clear winners in the race to become a leading global healthcare destination.”

Cristina Cardona, Global Congress Manager for the Medical Tourism Association commented on Patrick Goodness’ recognition as a “Best Speaker.” “For the 5th World Medical Tourism and Global Healthcare Congress to be held on the beach in Ft. Lauderdale on October 24-26, 2012, we are very pleased to welcome back Patrick Goodness, CEO of The Goodness Company. Mr. Goodness was rated one of the top three best speakers in 2011,” says Cardona. “His session was absolutely packed with attendees who wanted to learn about the future of Medical Tourism Marketing. We received incredibly positive feedback from all attendees who left Patrick’s workshop inspired and excited to develop successful marketing and social media strategies with their companies. Based on the unanimous positive feedback we received, we are thrilled to invite Patrick back in 2012, to share his marketing and public relations expertise and provide critical insight on how to create successful marketing strategies to secure a competitive edge in the medical tourism and global healthcare industry.”

The Goodness Company is recognized as the leading medical tourism marketing agency in the world. With offices in the United States and Costa Rica, The Goodness Company provides results-driven marketing services to clients in the US, Latin America, the Caribbean, Europe, Asia and Africa.


To request Patrick Goodness to speak at an upcoming healthcare conference, please send your inquiry via email to patrick@goodnesscompany.com.

To view a video about The Goodness Company: Medical Tourism Marketing at http://www.goodnesscompany.com/medical-tourism-marketing.html

Become a Fan of The Goodness Company on Facebook at www.Facebook.com/GoodnessCompany

To see the “Best Speaker” announcement : http://myemail.constantcontact.com/2012-Beachfront-Congress-Improvements.html?soid=1102107209110&aid=lv_I9ok6xrc

Contact: The Goodness Company: www.goodnesscompany.com 715-254-0711 or 312-205-6424

Why the Future of American Healthcare May Be Found in Latin America

The average American doesn’t know it yet, but the demand for healthcare in the US will soon outpace our capacity to supply it.  There will simply be too many people in need of healthcare services, and not near enough doctors and nurses to provide it.  The number of uninsured Americans will continue to rise concurrently with escalating medical costs creating the “perfect storm” for the majority of Americans.

In short, Americans will find themselves increasingly in need of health and medical services they cannot afford.  Those that can afford it may be faced with longer waits even for critical procedures.  Or they may find that government bureaucracy has limited their access to life-saving medical procedures that are widely available in other nations.

The purveyors of doom would have us believe that the market will collapse and mayhem will ensue. Perhaps.  But another scenario is far more likely.

South of the US border are smaller, often ignored countries that have been investing in education, infrastructure and advanced medical services over the past decade.  While the US government has financed foreign wars on terrorists known and unknown, and engaged in reckless spending that has left our economy in shambles and our nation vulnerable; nations that were once considered “banana republics” have advanced and now stand as luminaries offering the American people a viable solution to our current and future healthcare woes.

Today, countries like Mexico, Costa Rica, Panama and Colombia are opening their borders and welcoming Americans in search of high quality, affordable healthcare, medical services and dental procedures.  Uninsured and underinsured Americans in need of minor and major surgeries are getting on planes and heading south to receive first world medical care at third world prices.

If this all seems hard to believe, I don’t blame you.  Only 25%-30% of Americans have a valid passport, and a minority percentage of Americans travel outside the US on a regular basis.  Until recently, very few Americans would even consider medical services outside our national borders. The healthcare world as we know it is about to change.  For once, this change is good news for Americans.

The average price for a heart valve replacement in the US is $150,000.  The same procedure at a world-class cardiovascular center in Colombia is $25,000-$35,000. Before you roll your eyes, consider that these hospitals are among the best in the world, surpassing many US hospitals in quality of care and cutting edge medical technology.  These are hospitals unlike any most Americans have ever seen.  Major cities in Colombia such as Medellin and Bucaramanga are investing $150 Million to $300 Million US in new medical centers with technology that rivals the best in the world, and are staffed by doctors that have been trained at the finest medical schools in the US and Europe.  These are English-speaking, US trained doctors and specialists in outstanding new hospitals and medical centers that just happen to be located outside the US.

Dental work is one of the most common areas for foreign medical travel.  It’s hard to believe, but only 25% of Americans have dental insurance.  Even those with standard dental insurance usually only have up to $1,200 – $1,500 in annual coverage…enough for a couple of fillings and a routine cleaning.  Any extra work such as root canals, bridges, crowns, dental implants or cosmetic dentistry is generally outside the scope of coverage.  As such, most Americans can expect to pay $4,000 to $40,000 for dental services in the US that would cost 50%-75% less for the same or better quality work in Costa Rica.

On nearly every flight to Costa Rica, you can find tourists that are planning to visit the beaches, volcanoes and tropical rainforests…before or after they get a new set of teeth, cosmetic surgery, or even a major medical procedure.  Costa Rica is known worldwide as the nation with the happiest and longest-living people on the planet.  It would appear that their world-class healthcare services are a critical link to their happiness and longevity.

Panama, the center of Latin American commerce and home of the Panama Canal is leading the way with incredible specialized care in optometry.  Lasik eye surgery, corneal replacements and other major eye-care services are widely available in Panama, from world class ophthalmologists at incredible savings of 50% or more over US prices.

Colombia, at the top of South America and a mere 5 hours from Miami or Dallas is surprising the world with remarkable advances in medical care.  Several of Colombia’s medical centers have put this nation on the map for their recognition as some of the best hospitals and medical centers in all of Latin America.  The fact that these hospitals and medical centers often outperform US medical facilities is a revelation.  That they can provide these same or better services at prices that are often 50% to 80% less than US prices is a wake-up call for the American healthcare system.

The solution to our current and future healthcare concerns is simple and obvious.  It’s time we started shopping for our medical procedures in the US the same way we shop for most everything else.  It’s time we started demanding value from our doctors and hospitals.  And, when we cannot get the value we seek, we need to be willing to look outside our borders to find it.

A simple internet search for foreign medical providers will yield hundreds of search results for nearly every procedure imaginable.  Some are reliable providers.  Others are not.  Do your homework.  Send out emails to potential medical and dental providers.  Follow-up with phone calls to the best prospects.  Don’t make the mistake of choosing your provider based on cost alone.  The best providers in these nations are not the least expensive.  However, their pricing will still provide deep savings over most American healthcare providers.  Select the doctor or dentist that demonstrates the greatest capacity to provide the services and care you need.  Ask for references, and call these references to verify the details of their procedures and their satisfaction.

Additional costs may include your flight, hotel accommodations and meals during your “medical vacation”.   It’s important to add these expenses to the total cost of your treatment to ensure that you are realizing significant savings over US prices.  For most procedures in Costa Rica, Panama and Colombia, you will receive outstanding medical and dental care while enjoying the vacation of a lifetime and still save 50% or more over US prices.

Hundreds of thousands of Americans travel abroad every year and receive high quality, compassionate healthcare at huge savings while enjoying the best these nations have to offer.  Don’t be surprised to find a level of affordable high-quality travel in Latin America that you cannot afford in the US.  Affordable four and five-star hotels, excellent restaurants, pristine beaches, sport fishing, spas, world-class shopping and more are available in most Latin American nations.  If you enjoy stunning scenery, these great travel amenities are just a short distance to some of the most beautiful dramatic natural landscapes on the planet.

Plan to spend some time enjoying your travels before your medical procedures.  Allow a few days to get to know the country. Take some tours.  Go to the spa.  Remember…medical tourism is about enjoying your travels while you save money on medical care.

Your Passport to Affordable Healthcare

As the US faces the certainty of surging healthcare demand and unavoidable increases in medical service pricing, it’s time we looked south to Latin America to fill in the gaps.  Simply, medical tourism has the potential to provide Americans with the healthcare services they need at prices they can afford.

If you don’t have a passport…get one.  It’s not only a passport to see the world.  It may be the single most important document for long-term healthcare security for you and your family.

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About the Author:

Patrick Goodness is the CEO of The Goodness Company, a global marketing agency specializing in medical tourism marketing and healthcare advertising.  Goodness is recognized internationally as an authority on medical tourism and global healthcare marketing.  The Goodness Company is a member of the Medical Tourism Association, and the leading voice in global medical tourism marketing and advertising services.  Goodness lectures regularly on medical tourism marketing, and consults with national and regional governments and healthcare organizations on medical tourism development.

www.goodnesscompany.com

www.facebook.com/goodnesscompany

Patrick Goodness: email: patrick@goodnesscompany.com   Telephone: 715-254-0711

How to Market to the Obese

International bariatric surgeons, cosmetic surgeons, diabetes clinics, health & wellness spas and more, want to sell their services to the growing market of obese US customers.  Most medical professionals struggle with how to reach and effectively communicate with obese customers in the US.

Just 50 years ago, obesity was a rare disorder.  However, an April 2011 Harris Poll, shows that nearly 8 in 10 (78%) US adults are overweight today.  A 2010 Gallup-Healthways Well-Being Index survey indicates that more than 20% of Americans are now obese.

Dramatic Growth in Obesity Treatments

According to Decision Resources, the market for obesity treatments will grow by 500% by 2016, with spending to exceed $2.7 Billion worldwide.  The growth in the US obese market signals opportunities for the international medical community to provide services to this market.

Marketing to the Obese

There is evidence that the obese suffer from severe social and employment discrimination.  Marketing should acknowledge the concerns and fears that the obese face on a daily basis, and recognition that the decision to change their appearance, improve their health and get a better career is possible.

Affordability

Since most international providers offer remarkable savings over American providers, it is critical to mention pricing and savings in your marketing.  Since many obesity procedures are not routinely covered by medical insurance, many must pay for these procedures from their own pockets.  Affordability is a primary marketing consideration.

Safety

Safety is always a concern, since many potential customers have never traveled to a foreign country for medical services.  Marketing should focus on safety, ease of travel and communication, excellence of care and affordability.

Web Marketing

Web site and social media marketing are critical, since most potential customers will research your business online prior to contacting you.  It is important that your web site, Facebook page and other online tools describe your business and include information and testimonials from satisfied customers.

Marketing Tips

As a medical or health and wellness provider, you are selling an experience and the benefits of your services.  Following are a few helpful tips to remember when marketing:

  1. Your marketing should help potential customers envision themselves doing business with you.  Share typical customer experiences, so new customers can make a decision based on the way you will make them feel while they are with you, and the way they will feel when the procedure is complete. Remember, you are not selling services.  You are selling benefits!  Focus on the positive benefits of physical transformation, and how these benefits will improve their self-esteem, career prospects, personal relationships, and longevity.
  2. Your goal is to get potential customers to say “yes” to doing business with you.  Share customer testimonials and success stories on your web site to predispose potential customers to seeing your business positively.  Include testimonials on your web site and encourage your customers to use your Facebook page.  The more you interact and encourage communication with your patients, the stronger your reputation will grow.
  3. Discover what makes you different and BETTER than your competition.  This is your competitive edge, and should be the cornerstone of your marketing efforts.  It’s not enough to be different.  Your marketing should clearly explain why your business is the better choice.
  4. Make sure that your business has a well-designed, properly developed and written English-language web site and sales materials.
  5. Generate positive publicity in online and print media through press releases, articles and regular media communications.
  6. Become a reliable source of good quality information and potential customers will come to trust you and your business.  Remember… people only do business with people they trust.  Earn their trust and you can earn their business.

Professional Marketing Development

Work with a professional marketing company to develop a marketing plan that outlines strategies, tactics and programs to reach your core markets.  People suffering from obesity are seeking answers and solutions for a better, happier life.  Successful marketing to the obese recognizes their challenges, and helps them consider positive life choices, and critical medical procedures to transform their lives.

Be Consistent

Consistency is critical for successful marketing.  You must generate interest, establish credibility and earn their confidence before you can earn their business.

Savvy medical tourism companies that focus on earning customer confidence through effective online marketing and publicity will become leaders in this incredibly profitable growth market.


For more information about Medical Tourism Marketing services, contact Patrick Goodness, CEO of The Goodness Company.  www.goodnesscompany.com

Web Site Marketing to the American Medical Tourist

The American market is the single largest economy in the world.  The success of medical tourism in Latin America is dependent on our ability to effectively reach the American market.

As medical professionals, a website is your most important marketing and sales tool.  Failure to have a website or failure to have a good website is the leading cause of lost sales opportunities.

Without a website, you simply do not exist in the eyes of your potential customers.  If you do not exist, they cannot do business with you.

Many Latin American medical tourism companies make the mistake of creating a website in Spanish only, or with poor English translations. Yes, it’s easy to hire your cousin’s son to build your website or to ask your English speaking sister to translate your site into English.  The money you save in the short term will cost you hundreds of times more in lost sales, poor reputation and damaged credibility.  No matter how good you may be, a bad website makes you look like an amateur.

Your web site is the most important marketing tool you will ever create.  Please hire a team of marketing professionals to create a web site strategy and develop a web site that is well positioned, properly designed, well-written and built to generate sales.

If you doubt how important a good English-language web site is for your business, please consider the following:

  • 75% of Internet users conduct health research online.
  • The Internet will become the dominant global advertising media vehicle by 2012
  • U.S online activity represents 33% of all media consumption…greater than television, radio & print!
  • 85% of 30-50 year olds and 51% of 65-75 year olds use the internet regularly.

Look Credible: Strong Branding

A web site is supposed to differentiate your business and give you a competitive edge.  Take a few minutes to quickly review your company web site and ask a question.  “If I was a potential customer and I viewed 20 competitor web sites today, would I remember my own web site?”  If you can’t answer this question with a “yes”, it’s time to consider a new site!

SEO & Key Words

Americans use certain words and phrases to search for products and services. The more you use these words and phrases in the content of your web site, the greater your chances of customers finding your web site in an online search.  Good search engine rankings take time, patience and money.  Be reasonable with your expectations, and don’t rely exclusively on search engines to drive traffic to your site. Strong PR and advertising are also important.

Your web site is likely to be the first marketing tool that a prospective new client will experience.  This is your opportunity to convey your brand clearly and to make the best possible introduction to your business.  Content is king…so make sure that your site has plenty of good information that helps them make the decision to choose your business.  This is not the time to be modest.  Explain, without being pushy, why they should choose you.  Keep the message positive, and motivate customers with great content, and lots of testimonials.

The American medical tourist market is waiting to learn about your medical practice. Make a strong online introduction with your website and you will earn their confidence and their business.


About the Author:

Patrick Goodness is the CEO of The Goodness Company, a leading marketing, advertising and public relations firm in the medical tourism market.  Goodness lectures regularly on medical tourism marketing, and is a contributor with Fox Business News.  The Goodness Company has offices in the U.S and Costa Rica, and serves clients throughout North America and Latin America.  www.goodnesscompany.com  patrick@goodnesscompany.com

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